If you’re an entrepreneur who wants to increase your website’s visibility to attract more potential customers, then you need to know about search engine optimization (SEO). SEO basics are important because they do more than assist with search advertising and help you find smart keywords. They also provide insights into our collective desires, questions, worries, and curiosities.
By using tools provided by major search engines such as Google and Bing, entrepreneurs can access this information trove. They can see whether people are looking for new product ideas– and if so, how many searches have been done. It is even possible to gauge how interested the target audience might be in those ideas based on search trends over time.
Most e-commerce SEO tools come with a hefty price tag: $100 per month or more. This may be too expensive for bootstrapping business owners as well as those who are new to SEO and not sure whether it will work for them. But don’t worry! We’ve got you covered with this list of 30 free SEO tools (some with free trial options) that can help with everything from keyword research to backlink analysis.
With these tools– all of which are either completely free or cost-effective– there’s no excuse not to boost your website’s ranking. Let’s take a look at some of the best free options out there for busy entrepreneurs like yourself!
But before that, let’s look at some awesome benefits of SEO tools!
What are some benefits of using SEO tools?
In today’s digital age, Search Engine Optimization (SEO) is essential for driving organic traffic to websites– an online presence is a must for businesses of all kinds if they want to be competitive.
It can be tough to stand out from the crowd and connect with customers when there are millions of other websites vying for attention on search engine results pages. This is where SEO tools come in: They help you optimize your site so that places like Google and Bing think it’s especially great.
When businesses use these tools, they tend to see more website visitors; people who come to their site often end up buying something or calling them too! We will discuss these benefits further!
1. Increased website traffic
SEO aims to boost organic traffic to a site– that is, visitors who arrive via a search engine without clicking an ad.
By making your content rank for relevant keywords and other strategies like backlinking, you can increase visibility on search engines. This means more clicks and more people visiting which is great news!
SEO tools can also help find technical problems with the site through features such as site auditing. Fixing these issues will improve user experience (UX) meaning there’ll be nothing stopping new users from coming back time after time.
2. Better rankings on search engines
The main goal for using SEO is simple: get higher up in search engine results pages (SERPs).
Most searchers don’t look past the first page of search results so it’s important to try and rank number one if possible! SEO tools provide lots of information about how well a site is already doing and who its competitors are– they even suggest ways to improve.
These improvements often involve using keywords more effectively. Tools can tell you which words are searched for lots but appear on relatively few websites– meaning there may be an opportunity to stand out from the crowd by using them more often.
3. An affordable way to advertise online
If you’re looking to save money on ads but reach more people than ever before then SEO could be the answer.
In many cases, it’s cheap (sometimes free) to use software that helps with optimization.
And while paid advertising stops as soon as payments do, optimized content might continue bringing visitors to a website for years at no extra cost.
4. Make sure visitors have a good experience
These days search engines care whether or not those arriving via their results pages enjoy themselves once they arrive to a certain page– and so should you.
Fortunately, there are various things SEO tools can do to make a site more user-friendly such as ensuring it loads quickly on all devices including phones, tablets as well as computers; being easy to navigate!
5. Focused Advertising
In addition to SEO assistance, these tools provide demographic information so firms can pinpoint their core customer groups more effectively.
Analysis of data like where site visitors are based, how old they are, and what they’re into enables better understanding– leading in turn to tailored content that ups the chances people will buy from you.
By identifying which individuals are most likely interested in what you have to sell, resources don’t need to be spread thinly all over the place saving both time and money!
Plus, there may well be an increased rate at which browsers covert into buyers– meaning a possible strengthening of clientele over time!
Now, let’s look at the top 30 free SEO tools!
Top 30 Free SEO Tools
1. MozBar SEO Toolbar
If you want to succeed in search engine optimization (SEO), you need the right tools. One top free SEO tool is MozBar: it can give you valuable insights and analysis for any website or webpage– and you can download
Once you’ve installed MozBar and opened an account, things couldn’t be simpler. You’ll have access to all sorts of important metrics at the click of a button. Want to know about Page Authority, Domain Authority, or Spam Score? No problem.
Why might this matter? Well, say you’re doing some keyword research on your rivals. These scores could help you work out how hard it’ll be to rank well on those terms– and whether lots of quality backlinks might be one reason why.
MozBar does more than crunch numbers like these though; it also has features that can help with tasks such as analyzing a page for on-site SEO, or working out whether getting a link from that site would be high value or low value!
Pricing: Pricing starts at $79 per month (Free plan also available)
2. Bing Webmaster Tools
Even though Google is the king of search engines, don’t forget about others such as Bing. With this tool, you can generate performance reports about your website at no cost.
If you use WordPress, there’s also a bonus: the URL Submission Plugin automatically sends new URLs to Bing so they are indexed quickly– meaning people will find them more easily when searching online.
Pricing: Free
3. Ahrefs
Ahrefs is a well-liked SEO tool because it offers a wide range of features in one package.
Although some paid options start at $99 each month, the company also has both free and paid tools that are recommended for different optimization tasks. Among the no-cost tools from Ahrefs are:
- Keyword Generator: This tool can provide ideas and information about what people are searching for on sites like Bing, Google, Amazon, and YouTube.
- Backlink Checker: Find out which websites link to yours with a visit from the Ahrefs crawler. The free version will show you the top 100 sites.
- Keyword Rank Checker: Enter a keyword and see where your website ranks for that search term.
- Broken Link Checker: This tool will identify broken links on any website, but will only show you up to 10 issues without a subscription.
For some people, Ahrefs’ free tools might be enough if they don’t need lots of updates about how often search results pages change or information about what competing sites are doing.
Pricing: Pricing starts at $99 per month (Free plan also available)
4. SEO Review Tools
SEO Review Tools is unique compared to other free SEO tools because it provides a wide range of over 67 tools in one place. Users can access special features like content technical SEO analysis and authority checks.
If you want to select the tool that best suits your needs, SEO Review Tools is the place to be. From testing core web vitals to creating content clusters, this platform allows you to build your own customized tech stack for everything related to search engine optimization!
Pricing: Free
5. SEMrush
SEMrush is a robust SEO tool that does it all. It has free options, but you can also pay for more bells and whistles.
Even if you don’t spend money, you still get some pretty sweet features including:
- Position Tracking: Keep tabs on how your site ranks for up to 10 keywords.
- Site Audit: SEMrush will crawl up to 100 URLs looking for technical problems and SEO content issues.
- Listing Management: Find errors in your business NAPs across more than 70 platforms.
- SEO Content Template: SEMrush will give you a template based on your target keyword with advice on how to write content that both users and search engines will love.
- On-Page SEO Checker: Find new keywords or tweak existing content from just 10 suggestions.
- Competitive Analysis: And don’t forget competitive analysis! You can analyze up to 10 competitors in your niche without spending a dime.
Pricing: Pricing starts at $129.95 per month (Free plan also available)
6. AnswerThePublic
In the realm of SEO and digital marketing, it is essential to keep up with the latest trends.
Algorithms change frequently and there is a lot of competition. If you want to do well online, you need to take advantage of any tools that can help boost your visibility. One such tool that has seen a surge in popularity over recent years is AnswerThePublic.
Although it used to be possible to use this platform for free, things have changed since Neil Patel took over. The good news is you can still try it out for 7 days without paying a penny. And once you see what it can do during that week, we reckon you’ll be happy to hand over some cash.
Pricing: Pricing starts at $4 per month (Free plan also available)
7. WordStream Free Keyword Tool
One more well-liked SEO tool that doesn’t cost anything is the Free Keyword Tool from WordStream. It does something cool: enter a word you want to rank for or the URL of your site and get up to hundreds of suggestions for words and phrases.
This can be especially handy if you’re trying to mix things like “buy flowers online” and “cheap bouquet delivery NYC” into the same content. The tool also spits out difficulty scores for each keyword, an estimate of how many people are already using it.
But here’s what makes WordStream special: You can filter its keyword suggestions by industry category and/or geographic location (country). A florist in Manhattan might discover that lots of New Yorkers search for “local flower shops,” not “neighborhood florists.”
With this info in hand, she could create content featuring those words instead!
Pricing: Free
8. Keyword Tool
Keyword research is important for more than just search engines like Google and Bing; it also matters on social platforms including Pinterest and Instagram. This is where the Keyword Tool comes into play.
It doesn’t just provide a wide range of keywords that are good for both types of search engines but also does this job well when you’re looking at other sites like Amazon or YouTube.
Although its unpaid option gives lots of suggestions, upgrading to get search volume data as well as keyword difficulty is worth considering: starting from only $69 per month, there are a slew of plans available!
Pricing: Pricing starts at $69 per month (Free plan also available)
9. Seed Keywords by Red Evolution
Seed Keywords is a one-of-a-kind tool for keyword research that sets itself apart from other similar tools in several ways.
Instead of giving you a list of keywords that already exist along with data about them, this tool uses crowdsourcing. It lets you connect with possible customers and ask them what words they would type into a search engine when looking for something that your business does.
Using this method can help you learn exactly which terms your target market uses when they search online. If you use these words in your advertising campaigns, you should be able to reach more people– and potentially also improve your chances of making a sale.
Pricing: Free
10. Ubersuggest Free Keyword Suggestions
Ubersuggest is a free tool that has become popular with SEO professionals and content creators alike.
You only get three searches per day with the free version, so you may need to upgrade to a paid plan. However, it could be worth it because Ubersuggest provides long lists of keyword suggestions when you enter a URL or focus keyword.
One thing that makes Ubersuggest different from many competing tools is that it can also display top blog ranking for your target keywords. This feature lets users assess search intent and find ideas for useful content they can create– while gaining an edge on their rivals at the same time!
Pricing: Pricing starts at $29 per month (Free plan also available)
11. Synup Listing Scan
To enhance how you appear on the internet, start by finding out what people see now. Synup Listing Scan will tell you by checking all the places your business is listed online. This includes Google and other sites like Yelp or the local chamber of commerce.
The tool doesn’t stop there. It also looks at reviews from customers– and then gives you an overall rating. If there are bad comments or scores on various platforms, knowing about them might help improve what potential clients think when they find services similar to yours online!
Pricing: Free
12. BrightLocal
BrightLocal offers small businesses a range of useful tools at no cost to help improve their ranking in local search results.
One such tool is the Google Review Link & Place ID Generator, which makes it easy for you to create custom links that customers can click on to leave reviews– something that tends to boost businesses’ visibility on Google.
If you’re keen to see how your daily rankings fluctuate following an update that affects local SEO, then use BrightLocal’s Local RankFlux!
Other features include the ability for users to carry out keyword research by location with the Local SERP Checker and identify any incorrect details about their business online with the Local Listings Health Scanner.
Pricing: Pricing starts at $39 per month (Free plan also available)
13. Screaming Frog SEO Spider
The SEO community widely regards the Screaming Frog SEO Spider as both potent and useful.
It is a free tool that scrutinizes websites for issues that could lower user experience quality or search engine rankings. Businesses can use it to audit up to 500 URLs at no cost– this provides an overview of a website’s health along with suggestions for improvement.
Broken links; duplicate content; missing titles/descriptions; slow-loading pages: such problems are common findings for Screaming Frog!
Pricing: Pricing starts at $259 per year (Free plan also available)
14. Yoast SEO WordPress Plug-in
If your business relies on WordPress or Shopify for its online presence, Yoast SEO is essential.
This plugin takes care of all the optimization heavy lifting by adding structured data to webpages– helping search engines better understand what your site’s content is about. It also has a real-time content grading feature that checks whether keywords have been placed in key locations such as headings and meta tags.
Yoast SEO enables companies to fully optimize their website for both users and search engines– and with a range of features available in the free version, there’s no need to break the bank. Paid plans come with additional functionality if required.
Pricing: Pricing starts at $99 per year (Free plan also available)
15. RankMath WordPress SEO Plug-in
The RankMath WordPress SEO plugin is a must-have for anyone who uses WordPress. It provides everything you need to boost your site’s visibility on search engines, including features that integrate with popular platforms like Divi and Google Search Console.
But what sets RankMath apart from other tools is its schema markup capabilities: With this powerful function, companies can highlight key details about themselves (think contact information, reviews, or ratings) so search engines better understand what they are– and why their info deserves a prime spot in results pages!
Pricing: Pricing starts at $5.75 per month (Free plan also available)
16. GTmetrix
In the modern digital era, businesses must have fast-loading websites that perform well if they want to succeed online.
Slow sites not only annoy users but can also cause a high bounce rate– and as any SEO expert knows, when search engines see lots of people bouncing from your site to their results page, it can harm your rankings. This is where GTmetrix comes in!
GTmetrix does a thorough check on how quickly things load from your website plus checks out their behavior too; it will also give an overall score at the end so you can see whether improvements have been made (the higher the better). If there are problems, then this tool provides detailed suggestions about what needs changing.
The great thing with this tool is not just analyzing speed either! Performance aspects such as server response times or image optimization techniques are among some of the other factors investigated during each test performed by GTmetrix– along with practical advice on how best to proceed should any improvements be deemed necessary!
Pricing: Pricing starts at $10.67 per month (Free plan also available)
17. HigherVisibility Google SERP Snippet Optimization Tool
When people find your website through a search engine, the first things they notice are the title and description in the search results.
To encourage them to click through and visit your site, you need both elements to be appealing and well-optimized– and that’s where HigherVisibility’s Google SERP Snippet Optimization Tool comes in.
This tool is free to use and lets you write or edit meta titles and descriptions for web pages in real-time: it shows how they’d look in actual Google search results. You can also see at a glance whether your text fits within the usual length limits, and receive guidance on competing sites’ approaches.
Improved click-through rates from search engine results pages can give your site a rankings boost– and crafting better-optimized meta tags is a straightforward way to achieve this. With the SEO editor provided in this tool, there’s no need for technical know-how!
Pricing: Free
18. Merkle
Merkle is well-known for its customer experience management skills when it comes to SEO tools. However, the company also has two important free tools that can help you optimize your website so people can find it via search engines.
The first tool lets you see how a page on your site would look in Google search results before you make it live– and without needing any coding skills! Just import an existing meta title and description then use this tool’s visual editor to re-write them. It’s called Google SERP Simulator (or Snippet Preview).
The second freebie from Merkle is the Schema Markup Generator (JSON-LD). Adding structured data with this tool makes search engines understand what they are looking at when crawling your site- which could mean more traffic coming your way if the content appears as “rich snippets” in results pages.
Want better rankings plus increased website traffic? Give these no-cost options available exclusively at Merkle a try today!
Pricing: Free
19. Google Analytics
Google Analytics is still one of the most widely used tools for website analytics– and with good reason. The tool provides a wealth of information, including important SEO data.
By installing Google Analytics on your site, you can learn in real time how people find your site and what they do once there. You’ll see which keywords people use to discover your site, plus which pages they visit (or leave upon arrival), and much more.
This information is crucial for understanding your audience and then using that knowledge to optimize your site’s content so that it ranks higher in search engines. With Google Analytics detailed reports about these kinds of activities over time, users can make adjustments if necessary!
Pricing: Free
20. Google Search Console
Google offers another important SEO tool for free: This tool enables site owners to track how well their site performs in organic search results.
Using the Search Console, you can delve into data such as click-through rates, where your site appears in search results on average, and the keywords for which your site ranks. It also lets you submit individual URLs for indexing purposes as well as an XML sitemap.
Armed with this information, you can further optimize your website’s content so that Google will crawl it more effectively and index it better– improvements that may boost search visibility and traffic levels from organic searches at no cost!
Pricing: Free
21. Google Keyword Planner
Keywords are essential for optimizing your website on search engines. These words and phrases are used by people when they Google-search something. The better your keywords, the higher your site will appear in search results– and the more likely folks are to click on it. Google’s Keyword Planner tool is here to help!
There are two main things you can do with Google Keyword Planner: find new keywords to aim for or get information about ones you already like. You’ll also see whether those keywords have lots of competition from companies running paid ads.
One cool feature worth noting: It lets users access long-tail keywords (phrases that are very specific about what you offer). Typing these into the tool could provide insight into consumer interests beyond broad terms like “pizza” or “emergency plumber.” Such details may influence content creation strategies as well!
Pricing: Free
22. Google Trends
Google Trends is another important free tool provided by Google. It enables you to monitor the popularity of a certain keyword or topic over some time– information that can be extremely useful when planning your SEO strategy.
By studying how search volume changes over time for different keywords, you may spot trends and opportunities that will allow you to create content that matches both the needs of your audience and current interests.
The service also shows where in the world a particular phrase is being most searched for: data that could be invaluable if your business operates internationally. Furthermore, it suggests other keywords that are often used in searches with your term– helping you to expand its reach.
Pricing: Free
23. Google Business Profile
Local businesses need to have a solid online presence nowadays.
One of the most effective methods they can use to achieve this is by setting up their own Google Business Profile– and then making sure that they manage it properly as well.
When firms create such profiles using this free service, they can provide searchers with information about what services or products they offer.
Pricing: Free
24. Google PageSpeed Insights
In the fast-paced world we live in today, nobody wants to wait around for a website that takes its time to load.
This is where Google PageSpeed Insights comes in: It’s a diagnostic tool designed specifically for identifying any SEO issues related to how quickly (or slowly) your pages load. If people have to hang about too long before they can start reading them, there’s a good chance those pages will rank lower.
Just enter a URL into this bad boy and hey presto! You’ll get an audit plus a list of recommendations about making sure your site performs better– i.e. loads faster– than it currently does. What’s more, these checks are mobile- as well as desktop-friendly!
Pricing: Free
25. Monitor Backlinks Free Backlink Checker SEO Tool
Having backlinks is very important if you want to boost your SEO ranking. This is because when other websites link back to yours, search engines see it as a sign that your site is credible and authoritative.
One way of getting backlinks is to regularly check who’s linking to you and your competitors– which is exactly what the Monitor Backlinks Free Backlink Checker lets you do.
If you find sites are linking to your rivals but not to you, it could be a good opportunity to get a backlink from them too (assuming it’s relevant to do so). And if lots of backlinks are coming from one specific website, then you might want to check if they’re spam or legit!
Pricing: Pricing starts at $25 per month (Free plan also available)
26. Help A Reporter Out (HARO)
If you want to connect with reporters and get useful backlinks for your site, you need to Help A Reporter Out (HARO). It’s an essential service that links journalists with sources in many different fields– among them lifestyle, tech, and business– for free.
Once you’ve signed up and made a profile, just check out the requests from reporters after interviews or information for their stories. If there’s something relevant to your area of expertise, respond! Don’t bother pitching yourself for anything else.
Building relationships with these professionals over time can lead not just to more articles featuring you/your company but also to future collaborations. HARO is also a valuable tool if media coverage matters to you!
Pricing: Free
27. Qwoted
Just like HARO, Qwoted is a no-cost SEO tool designed to link up experts with reporters who need their insights for stories. If you join the site and build a profile, you can show off your specialist knowledge and receive alerts about requests from journalists writing about your area.
But what makes Qwoted different from competing services is its clever technology. An advanced algorithm means sources are automatically paired with the right journalists– guaranteeing businesses get connected with top-tier opportunities. The upshot? Securing media coverage or backlinks has never been easier!
Pricing: Free
28. Help A B2B Writer
If you’re a B2B firm wanting to boost your web profile and get useful backlinks, you should give Help A B2B Writer a go!
It works differently from Qwoted and HARO: instead of bombarding you with requests from non-specialist sources, it only contacts people in your industry.
Using this service, you can connect with journalists and writers who might help position your company as a leading light in its field. Plus, because all contacts are vetted, any links you pick up are likely to be top-notch too!
Pricing: Free
29. Sonar
Even though Sonar is a paid tool, it has a no-cost feature for doing Amazon SEO keyword and ASIN research. This can be very helpful if you have a business and want to boost your products’ visibility on Amazon.
When you use Sonar to study keywords for which products similar to yours are ranking well, the service will also show search volume estimates alongside. It does this for products already listed on Amazon too.
In essence, Sonar helps take some of the guesswork out of optimizing product listings: It gives you ideas about keywords to include that shoppers are using frequently to find things like your items– and suggests keywords, not many other sellers may be using yet!
Pricing: Pricing starts at $250 per month (Free plan also available)
30. Amazon Keyword Research By Helium 10
Helium 10 offers a tool for free that does exactly what its name suggests: helps with ASIN and keyword research on Amazon.
It gives lots of useful information, including how often people search for a term, how many other products include it, and whether the results are for words or phrases. The tool also lists closely related terms.
By using this information to find popular search terms relevant to their items, merchants can attract more shoppers— which should mean more sales! In short, if you sell stuff through Amazon, then having access to Helium 10’s Amazon Keyword Research Tool could be really handy!
Pricing: Free
Concluding Thoughts
In today’s fast-paced digital marketing world, websites and businesses need to keep up with search engine optimization (SEO) if they want to stay ahead. Although many paid SEO tools come with all the bells and whistles needed for in-depth analysis, not everyone has money to burn– this is where free SEO tools can help.
Having looked at 30 of the best no-cost options out there, we think these solutions can be useful for small companies and individuals who don’t need everything included with paid software packages. This blog covers a wide range of tools, from backlink checkers to keyword research aids to technical SEO tools– all of which are necessary for any successful SEO campaign.
Whether you’re completely new to SEO or just want to make sure that you have everything covered, this list should come in handy!
Free SEO Tools FAQs
1. Are there any SEO tools that don’t cost money?
Yes, there are loads of free SEO tools out there. These can help you with your digital marketing strategy.
For example, Google Keyword Planner, WordStream’s tool for researching keywords– and MozBar which has lots more than just an SEO toolbar!
2. How do I do SEO for free?
One way is by using features from different platforms without paying anything.
Want to know what words people type when looking things up online? Interested in seeing how well-connected one website is with others? Or maybe checking overall performance?
You can do all this (and more) at no cost: just exploit tools like Ahrefs, SEMRush, or Google Keyword Planner!
3. Which SEO tool gives the most accurate results?
When it comes down to finding out about keywords, backlinks, and where pages appear in search engine results pages– there isn’t a shortage of reputable providers offering such services.
Moz, Ahrefs, SEMRush… these names ring bells for good reason. WordStream, Ubersuggest, and Yoast SEO are also highly-regarded players with a similar breadth of offerings. Google too has its widely-used service called (unsurprisingly) Google Keyword Planner.
All of them will give you reliable data but bear in mind: nothing’s perfect! It’s always worth cross-referencing information from two or three sources if possible; this way you can be even more confident in its accuracy!
