Friday, June 21


You can’t guess your content strategy

About MarketMuse

In 2013, a little Hummingbird told us that Google would rely less on keywords and backlinks and more on AI to measure comprehensiveness, authority, and user intent when determining the best content for a query.

But most of the truly useful AI solutions to help them navigate this new world were accessible only to those with the technical skills or big budgets to use them.

By bringing data scientists and engineers together with content strategy and SEO experts, we could make industry-leading AI accessible to SEO and content teams of all sizes and skill levels.

We started out by giving our users the tools to analyze one topic at a time. Now, we help them research and analyze entire content inventories at scale. With MarketMuse, you can create and execute your strategy with confidence.

Why MarketMuse

MarketMuse’s on-demand inventory technology provides a deep understanding of your website’s content. It helps you identify your site’s strengths and weaknesses.

Show you how hard it will be for your specific website to rank for a particular keyword. By considering your site’s competitive content advantage, MarketMuse provides a more accurate representation of the challenges you may face and the opportunities you can leverage.

MarketMuse is the only platform that offers a usable metric for Topic Authority. Understanding Topic Authority is key to identifying areas where you excel and areas that require improvement. It’s how to create content that positions you as an expert in your field.

MarketMuse’s research capabilities go beyond basic keyword analysis. Our patented topic modeling technology analyzes thousands of pages to identify important concepts related to a specific topic. This in-depth research helps you uncover content gaps, discover additional keyword ideas, and understand how your competitors cover these topics.

The world’s only content cluster analysis solution enables you to evaluate the extent and coverage of your content cluster on a specific topic. Identify gaps and blind spots. Then strategically create new content or update existing pages to ensure comprehensive coverage and maximize your content’s impact.

Top Features

Content Planning

Cluster Creation & Analysis

Competitive Content Analysis

Keyword Research

Content Briefing

Content Optimization

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What people say?

MarketMuse Inventory helps us know what’s working, what’s not, and what we need to dedicate more time and resources to. Having clear metrics to back up why we’re prioritizing particular content has been super helpful. It’s created additional trust across teams. It’s very helpful in prioritizing old content for optimization, as well as evaluating new content before we publish. Basically, every part of the tool I use regularly.
Jonathan Louvis
Online Content Marketing Manager, Pushpay
We chose MarketMuse because we know the quality of the data is superior. I am a little bit of an SEO tool nerd. I try a lot of new tools out there and I’m quite disappointed with the quality of the outputs that I get. But MarketMuse continues to impress me.
Amy Aitman
Chief Operations Officer
MarketMuse is our secret weapon when it comes to our on-page optimizations. Ever since Google took away organic keyword data in analytics, SEO can feel like a shot in the dark. MarketMuse turns on the SEO lights. Backed by AI technology, we confidently make data-driven optimizations that deliver results.
Nicole Grodesky
Director of SEO, Lewis

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