Thursday, June 20


Design your own beautiful brand

About Looka

We believe anyone can make their business, side hustle, or passion project look beautiful — even if they’re not a designer. As an AI-powered graphic design company, we’re automating design processes without taking away the creativity, vision, and fun that goes into building a brand identity.

Dawson Whitfield spent over a decade designing hundreds of logos for clients, but grew tired of the back-and-forth changes required to finalize a design. Knowing that millions of people start a business every year, he launched Looka (formerly Logojoy) in November 2016 to empower anyone to get great design quickly, at a price they could afford.

Dawson turned to machine learning to streamline the design process, working with CTO Andrew B. Martin to expand the technology. Since launching, the logo maker has served more than 20 million people in 188 countries, generating over 10 billion custom logos and helping thousands of businesses get the branding assets they need to succeed.

How Looka Works

Enter your company name and select the logo styles, colors, and symbols you like. Looka’s AI-powered logo maker will use these as inspiration when generating your logo designs.

Within minutes, you’ll be browsing 100% custom logos tailored to your business. As you scroll, Looka will generate more designs based on your preferences.

Click any logo design to explore variations and change colors, text fonts, layouts, and symbols. You can also change spacing and sizing.

Favorite a logo to preview what it looks like on business cards, T-shirts, and more. As you make changes to logos in the editor, previews update in real-time.

After you choose and purchase a logo, we’ll send you all of the files a designer would, including high-res PNGs and vector logo files to use online and in print.

Top Features

Logo Designs

Logo Files

Brand Kit

Social Media Templates

Business Card Designs

Brand Info

Trusted by


Brand Kit Subscription

Billed Annually

Brand Kit Web Subscription

Billed Annually

Basic Logo Package

One-Time Purchase

Premium Logo Package

One-Time Purchase

What people say?

Looka really helped us to convert our brand idea to fruition quickly and to apply it to all formats for deployment to our social channels and print strategies. This has saved us an immense amount of time, allowing us to focus our efforts where it matters most — getting out there and doing what we love!
Christian R.
Alpine Visuals
After selecting several designs, icons, and colors, Looka’s artificial intelligence actually hit the idea spot on. I was quite impressed and happy with my logo — I couldn’t fault it! I have a few other ideas I’d like to develop in the future, and I’ll definitely be getting my logo designs through Looka.
Rhys G.
Talkin is a CRM/support system and its simplicity and efficiency makes it unique. Looka was the perfect partner to make that visible via the logo! It’s more time-efficient than using a designer and the product is awesome!
Matt B.

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