About Looka
We believe anyone can make their business, side hustle, or passion project look beautiful — even if they’re not a designer. As an AI-powered graphic design company, we’re automating design processes without taking away the creativity, vision, and fun that goes into building a brand identity.
Dawson Whitfield spent over a decade designing hundreds of logos for clients, but grew tired of the back-and-forth changes required to finalize a design. Knowing that millions of people start a business every year, he launched Looka (formerly Logojoy) in November 2016 to empower anyone to get great design quickly, at a price they could afford.
Dawson turned to machine learning to streamline the design process, working with CTO Andrew B. Martin to expand the technology. Since launching, the logo maker has served more than 20 million people in 188 countries, generating over 10 billion custom logos and helping thousands of businesses get the branding assets they need to succeed.
How Looka Works
Enter your company name and select the logo styles, colors, and symbols you like. Looka’s AI-powered logo maker will use these as inspiration when generating your logo designs.
Within minutes, you’ll be browsing 100% custom logos tailored to your business. As you scroll, Looka will generate more designs based on your preferences.
Click any logo design to explore variations and change colors, text fonts, layouts, and symbols. You can also change spacing and sizing.
Favorite a logo to preview what it looks like on business cards, T-shirts, and more. As you make changes to logos in the editor, previews update in real-time.
After you choose and purchase a logo, we’ll send you all of the files a designer would, including high-res PNGs and vector logo files to use online and in print.
Top Features
Logo Designs
Logo Files
Brand Kit
Social Media Templates
Business Card Designs
Brand Info
Trusted by
Pricing
Brand Kit Subscription
- Make unlimited changes to your logo
- Full ownership of your logo, even after your subscription ends
- Hi-res & vector logo files
- Over $3,000 in Exclusive Offers
- Social Profiles
- Social Posts
- Business Cards
- Email Signatures
- Letterheads
- Invoices
- Brand Guidelines
- 300+ ready-to-use branded assets
Brand Kit Web Subscription
- Everything in Brand Kit Subscription
- Website
Basic Logo Package
- One PNG logo file
Premium Logo Package
- Multiple high-res file types (PNG, EPS, SVG, PDF)
- Multiple color variations (including transparent backgrounds)
- Unlimited post-purchase changes
- Full ownership
- Lifetime technical support
